Hello,
I'm a commercial film director based in Jakarta, Indonesia.
I started my career as an agency producer before getting my directing break in 2011 with Pocari Sweat, a Japanese electrolytes drink that continued to be my loyal clients for many years after.

I always gravitate towards artistic things, so being a film director has been great for me so far. Not only the part where I can make something out of an abstract ideas, but the collaboration with the various talented individuals is also a joy that I love very much.

Quirkiness and stylized executions that juxtaposed heightened reality has always been the strength of my work.
I strongly believe in real emotional engagement with my characters.

My previous clients include Otsuka, Unilever, Uniqlo, Skippy, Blackmores, KAO, Wings Group, Kalbe, Wardah, Scarlett and many more.